Welcome to another Saturday Sales email! How did your first full week into the new year go? Were you straight off the starting block and back into the swing of things, or have you found it hard to get going? Sometimes, when we have a long, well-needed break, it can be hard to get back into the routine. If you’ve found this week tricky, take some time over the weekend to plan for the week ahead and go out and smash it come Monday morning. The new year seems to have started much as it ended, more to-ing and froing over whether we leave a certain ‘Union’ come March (where did those three years
go?). I don’t want to say the ‘B’ word… but there is little trust in those we hold in government right now, whichever side you’re on!
The importance of Trust
This got me thinking about how big a part trust plays when it comes to converting prospects into customers. I would actually go as far to say that it’s the number one factor when it comes to getting sales results. Think about it, however, good someone was, if you couldn’t trust them, would you then work with them? And if you did decide to ignore that gut feeling,
would you ever feel truly comfortable with your decision? So, how can you instil trust in your prospects to help get them to the decision to want to work with you? What can you do to demonstrate that you and your product or service can be trusted?
Before we go into the ways in which you can demonstrate that your prospect can trust you, I wanted to share with you what I felt
must’ve been the ultimate act of trust. See the image below
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